6 NYC designers to create a one of a kind limited run collection
using a kimono as your canvas, you will create a one-of-a-kind piece, implementing your design language and vision. there are no rules, no guidelines, and no restrictions
Following a one-month creation process,
the Kimono will be displayed at an exclusive event and auction, launching “the gentle art”® project
at the live auction for the Kimono, all profits acquired go directly to the designer
the public
will vote on
their favorite design
together with the winning designer, “the gentle art”® and Hyperfly® will create a specialty collection for the 2023 summer season, and manufacture a limited-run Kimono based on the artist's designs
documenting the process
from beginning to end - we will document the designer's methodology and give an unparallel look into the production of each specialty kimono and the life of the designer
this will take final shape in the form of a 6 part docu-series to be released alongside the launch
in addition to this, each designer is asked to independently document and share their process on social media, generating virality that will ultimately aid the designer in winning the vote
Pushing forward the
vanguard of apperal
founded as a passion project in 2011, Hyperfly® was created by a couple with deep roots in the fashion world dating back to their early days on canal street in 1992 NYC. They went on to create the most distinctive and influential brand within the world of Jiu-Jitsu
"the gentle art"® project is about pushing the vanguard of fashion & apparel - This is where you come in
Returning to Its roots in NYC, Hyperfly aims to align itself with the best young, & up-coming designers and artists the city has to offer
"the gentle art"® classified project
"the gentle art"® classified project
we believe your work is on the vanguard of the NYC fashion world
you’ve been selected as one of the designers to partner with us on “the gentle art”® project
if needed, Hyperfly can subsidize and assist in costs recquired for completing the project within the one month timeline
please contact luke about further discussing details