6 NYC designers to create a one of a kind limited run collection

using a kimono as your canvas, you will create a one-of-a-kind piece, implementing your design language and vision. there are no rules, no guidelines, and no restrictions

Following a one-month creation process,

the Kimono will be displayed at an exclusive event and auction, launching “the gentle art”® project

at the live auction for the Kimono, all profits acquired go directly to the designer

the public

will vote on

their favorite design

together with the winning designer, “the gentle art”® and Hyperfly® will create a specialty collection for the 2023 summer season, and manufacture a limited-run Kimono based on the artist's designs

documenting the process

from beginning to end - we will document the designer's methodology and give an unparallel look into the production of each specialty kimono and the life of the designer

this will take final shape in the form of a 6 part docu-series to be released alongside the launch

in addition to this, each designer is asked to independently document and share their process on social media, generating virality that will ultimately aid the designer in winning the vote

Pushing forward the

vanguard of apperal 

founded as a passion project in 2011, Hyperfly® was created by a couple with deep roots in the fashion world dating back to their early days on canal street in 1992 NYC. They went on to create the most distinctive and influential brand within the world of Jiu-Jitsu

"the gentle art"® project is about pushing the vanguard of fashion & apparel - This is where you come in

Returning to Its roots in NYC, Hyperfly aims to align itself with the best young, & up-coming designers and artists the city has to offer

"the gentle art"® classified project

"the gentle art"® classified project

we believe your work is on the vanguard of the NYC fashion world

you’ve been selected as one of the designers to partner with us on “the gentle art”® project

if needed, Hyperfly can subsidize and assist in costs recquired for completing the project within the one month timeline

please contact luke about further discussing details